by Kim Hadley
Chances are you posted a picture of yourself that reflects you as the friendly confident person that you are and right alongside your picture is your company’s name and logo. That’s all fine, since certainly you want your site’s viewers to feel confident in your abilities, however in today’s society a lot more is going to be needed to convert your viewers to clients.
A) Analyze Your Site
One of the first steps to building an effective site is a careful analysis of your existing web site or the implementation of a new one if you don’t have one already.
On one hand having a site in place allows you the ability to figuratively take it apart and examine each aspect of it to determine its overall performance on the Internet. This is a good thing because you already have much of the systems in place and just need to clean them up, add fresh content and remove the stale ones.
On the other hand, building a site from scratch allows you to do it properly the first time around. This way you can build it using all of the SEO techniques, and lead generating understanding to build a site that works for you right away.
When viewing your existing site, take the following into consideration:
- Is it informative? If not, what’s missing?
- Is it easy to navigate the site or would prospects have a difficult time trying to find what they need?
- Is it a cookie cutter website, meaning does it look like everyone else’s?
- If yes, what can you do to personalize it?
- If you were a person who was looking to find a home in your area, can you find all the information that you need on your site?
- How well does the content reflect your company and how much is it contributing to the efforts in realizing your goals?
- Does your site contain informative information such as articles discussing the various aspects of real estate?
- Does your site contain blogs that are meant to both entertain and inform your viewers?
- Does your site reflect your area of expertise?
- How many leads have you obtained from your site and what is the conversion percentage?
- Do the linked pages load slowly, which is a quick way to annoy and lose your target audience?
- What keywords and phrases are you using on your site and how much of your content is relevant to those words and phrases?
- Factoring in these questions will help you to determine how to revamp your existing site or how to plan your new one.