by Kim Hadley
One of the main purposes of optimizing your website is to improve its position in the search engine rankings and thus on the search results page. While I encourage you to employ the various techniques to achieve this, it’s important not to over emphasize your website’s position.
It won’t help you to have your site returned at the top of the search engine pages if your site is not attractive to viewer’s, doesn’t provide the information they need or is difficult to navigate. It is important to drive traffic to your site, to be sure, but it’s only 10% of the battle. The biggest part of the battle is keeping them there, offering them the information they are looking for, and then encouraging them to communicate with you.
This is why before you start worrying about getting your site to the top of the search result page; you need to make sure its worthy of that position.