Realtors ask me all the time, “Do I really need to have a Blog?” I always envision the realtor in 1983 who said, “Do I really need a cell phone?” or the realtor in 1990 who said, “Do I really need to have a computer?” or the realtor in 1997 who said, “Do I really need to have a website?” It’s easier to see in hindsight how important each of these innovations has proved to be in the business of real estate. Can you imagine doing business with out a cell phone in today’s market? Of course not, it is a valuable tool that saves you time and money. It helps you to close a deal in a quicker more efficient way than how business was performed before the cell phone age.
Blogs are also an efficient tool that can save you time and money, and they can be instrumental in helping you to attract new clients.
Blogs perform three major functions for realtors if they are done correctly. Blogs can:
- Raise your name and your business ranking on Google and other search engines.
- Position you as an expert in your area of interest.
- Provide prospective clients with the ability to “interview” you on a 24/7 basis.
The next generation of home buyers and sellers rely on the internet as their number one tool for research about subjects ranging from bubble gum to real estate. If you aren’t harnessing this tool to direct traffic to your door you are literally missing out on one of the greatest business revolutions of our lifetime. Don’t miss out on this incredibly power and inexpensive tool. Blog! It does a business good.