Battle of the Sexes? By Sandra Beck, Motherhood Incorporated



By Sandra Beck



At my friend’s office party, I looked around and felt a bit sheepish. Did these other smart young men with bored looking blondes on their arm go home to a sinkful of washing up? Perhaps I don’t give my friend enough sympathy when a last minute meeting means he can’t do the nursery pick up, umbrella


Most ‘motherhood’ decisions are family decisions – since they encroach on the commonwealth which is the children. For successful working motherhood, adjustments have to be made by all members of the family. There is always the risk of the old cliche: the woman coming home from work to do another full days work in the home.


Of course the exact balance varies from couple to couple. It will depend a lot on what the balance of the partnership was before children. Most men have grown out of feeling demeaned if their wife has to earn money. I do have to admit that some of my friend’s husbands have always had an undercurrent of caveman pride at being the breadwinner when needed.


My unmarried – surprise surprise friends are very sympathetic “You work your wotsits off while she’s swanning about having babies, not even going back to work full time”. I laughed hollowly and said “Who’s supporting who?”  


Whichever way your family’s needs lie – the crucial thing is to keep communication going.  I’ve actually found it easier to keep talking to my friends now that I’m back at work – even though I work from home. I’m more pre-occupied in the evenings, but I do email and call in the day,  Every month or so we’ll have a delightful child-free ‘business lunch’,


I find myself irrationally resentful if he is late or unavailable. “My boss hadn’t left yet” he’ll say, or “I’m busy”. “How do you think I feel?” I rail against him “It is always assumed that it is easy for me to brazen out the early departures, and the ‘working from home’”.


Looking around the room at the party, I realized that my friends do make a lot of effort to play their part fully. Whatever the theoretical rights and wrongs – the office culture is macho. I think it shows guts to stand up to it and win the fight.


Daymaker Challenge Day 30 Old Fashioned Help! by Dahna Weber, Deb Gillespie and Liam Weber-Nudel

Help an elder cross the street and ask them how they are.  Simple and timeless.  While they may not need your help they sure do enjoy the company! 

P.S. Do it with your kids.    They love doing good deeds. 

by Dahna Weber, Deb Gillespie and Liam Weber-Nudel.  (really it was entirely Liam’s idea…my 9 year old wonderful boy who is super keen on the Daymaker Challenges and on blogging)!

Realtors Blogging

By Shannon Penrod

Being a successful realtor means understanding and mastering the art of self promotion.  In the twenty first century self promotion has risen to new technological heights.  Now you simply must have a strong web presence or you will miss millions of dollars worth of business.  However, it is no longer enough to simply have a beautiful website (even a fresh interactive 2.0) now in order to compete you have to have a blog.

Yesterday Sandra Beck and I lead a Social Networking Seminar for Steve Shull and The Hundred Day Challenge on the NING Network.  Steve is a superlative real estate coach for Performance Coaching, he so passionately believes in the power of blogging and social networking in a successful realtor’s business that he asked us to make an appearance on behalf of Motherhood Incorporated.

What was interesting about the event to me was how defeatist some of the realtors were.  When we explained what a blog can do for your business, one woman said that she didn’t have the time and that is sounded like she would have to answer a lot more email.

We explained that Motherhood Incorporated offers services that can help streamline your blogging time, everything from setting up your blogs, uploading pictures, writing bios and meta tags, to help with naming your blog, writing your blog, tagging your blog and performing SEO on your blog.  We even offer a service that monitors comments for you and makes you aware when leads come in via the comment section.

What we discovered was that many of the Realtors were spending huge amounts of time on tasks that had no apparent cash value to them.  The realtor that didn’t want to do a blog because it required answering too much email was sending out a weekly newsletter and then answering questions on a one by one basis, answering the same question over and over again.  Talk about sucking the life out of your business!

The bottom line is that Realtors need to stay abreast of the technological advances, anyone who blogs properly can see the results fairly quickly.  If you want to move at the speed of current business, you need to blog properly, but you don’t need to spend a lot of time figuring it out and having a trial by fire.  There are services that are designed just for realtors so you can create a tremendous web presence for a small amount of a time and a small investment.  The great thing is that is frees you up to do the things that you do best, which is meet with clients and sell homes.

Power Blogging

Has your blog brought you a million dollar client this week?  Powerful blogs have the ability to do that.  How do write a powerful blog?  Make the first sentence a question or a statement that you know your reader can’t resist.  Go back and read the first sentence of this blog.  It got your attention didn’t it?  That is what your first sentence has to do.  Grab your reader and say, “You don’t want to miss this!”


The title and first sentence are the most important factors in determining whether people will read your blog.  Whether your blog comes up on a search engine or a blog reader service what will be displayed  will be your title and your first 10-30 words, so make sure your words count!


How to Title Your Blog!

Would you like for 1 million people to read your blog?  It’s possible.  It could even happen today.  There are a great number of news services and news readers that troll the internet looking for interesting content to disseminate to their readers.  Everyday your blog competes with billions of other blogs for a star studded position on one of these services.  Does your Blog have the “Write Stuff” to get picked up?  Let’s start with the title.


First of all have a title – and putting the date and the name of the weblog don’t count as a title!  If we think of the title as part of a billboard that you are sending out to the universe then it seems obvious that we wouldn’t want to waste this opportunity on anything as mundane as the date. 


Blog titles can be cute and clever, but make sure you don’t outsmart yourself.  If people don’t understand it they are likely to pass it by.  Try to include one or two keywords in your title, if you are an escrow company and escrow is what you are writing about, don’t be afraid to use the word escrow.  A blog title should suggest content.  You may be blogging as a way to market your business, but for the title focus on content driven info.  For this blog I titled it “How to Title Your Blog”, in hopes that people who are interested in maximizing their blog time will find their way here.  Part of marketing yourself on the internet is sharing your expertise, title your blogs to let readers know what you will be sharing.

Lastly, keep titles short.  Different search engines and new readers accept a different number of characters, and you don’t want your title to be cut off right before a keyword.


Check back for more blog marketing tips.  Next time I’ll be talking about your first sentence.