When you have a small business chances are that your marketing budget is also small. That doesn’t mean that your marketing plan has to be small. We’ve already talked about internet marketing, blog marketing and social networking as great ways to get your message out to the masses and we’ve also talked about the advantages of branding to make all of your marketing count, now it’s time to think outside the box.
You know who your target market is and you=2 0know what your unique selling proposition is, how can you effectively let people know about your product? It really depends on what your product is. If you are a cup cake business specializing in really cool cupcakes for baby showers, you might want to team up with your local baby boutique and offer a coupon for ten percent off your cupcakes to expectant Mom’s who register at the boutique. For the cost of printing a few coupons you can effectively reach your local target market.
If your business is offering services to business owners you may want to check out the local chamber of commerce and all of their social functions. Some Chamber events will even let you do a “live commercial” just for attending. What a great way to notify local businesses about your services.
It’s crucial to consider where your target market ventures. Do they go to coffee houses or are they shopping for diapers? If you know where they go, you can formulate a way in which to court them. Contests, coupons and incentives are great ways to get your business’ name well known. People may lose the coupon but they tend to remember your name if you’ve branded yourself well.
The main thing is to seek out your target audience in a way that is conducive to their daily rituals. If your product is good and you’ve affectively addressed its unique selling proposition you should have no problem attracting your target market.
To learn more about Starting Your Own Business, check out www.sandrabeck.com and www.motherhoodincorporated.com. You too can work from home, have time with your family and make a great living with what you already know!