What is a new way to convert online visitors into customers?
There is a revolutionary, high-tech (and yet low-tech people can benefit) device that you can utilitze within your website so that people can put communication with you right now and even talk with you directly without having to call you on a regular phone.
Most people nowadays are getting more and more demanding when it comes to having access to ask questions and get them answered quickly. To help stand out from competition you have to do something different, thus making a free service available to your website visitors so that they can choose how and when they want to communicate with you.
I use the Live Chat software that is offered through Volusion, but it is stictly offers online chat capabilities (much like Instant Messaging through MSN), it also has a way to make a graphic button so that people can simply click on the button and then email their question to me. This way they don’t have to hunt around for a link or a way to contact me.
I left off where my website received a much needed facelift. I gave it one and then some! Plus, I decided to start a FREE blog where people in the BPO and REO business could communicate with each other, ask questions, post blogs on their personal experiences and more.
For the first few months my blog started to get more and more members, as well as various new topics kept on appearing every few days. While today, I have built up the blog to having over 900 members and over 120 different topics discussed. This blog is such a blessing in disguise because it helped me stand out from my competitors as a selling point. Plus, I decided long ago to not let any adverstisements be run or placed anywhere on my website or within my blog space.
Within this whole time I also had been selling my first eBook on eBay and quickly grew to possessing a coveted status of being a “Powerseller.” What this means is that I had to have an almost 100% positive feedback that my past customers left about how it was to do business with me as well as reach minimum monthly sales goals. I have been able to keep this status for over 1 year and hope to continue to be able to do this also.
On top of all of this I also wrote 3 more eBooks. Two of them were just the list of 60 and a list of 120 companies that was inside my BPO Manual. I created these eBooks for people that already had an intermediate level understanding into the BPO business, but at the same time they wanted to grow their business. I sold the lists for $9.99 for the list of 60 companies and $19.99 for the list of 120 companies. I haven’t increased or decreased my prices and have been able to ride out a stream of people who tried to “Copy-cat,” my material and sell it as their own. This is a whole different story that I’ll write about another time.
So there I was trying to market my eBook using a simple web template that Godaddy.com provided through their, “Website Tonight,” line of products. I also upgraded my website quickly with a shopping cart that was secure so that people could place their orders through my online shopping cart and receive an automatic digital delivery of their purchase instantly after making a payment through Paypal.
At that time, I only accepted and knew how to accept payment by using Paypal. I quickly saw that there would be potential to make more money if I offer more ways for people to pay and thus I hooked up with a great company called, “Authorize.net.” Right after I started excepting more ways for my customers to pay my sales doubled and tripled month by month.
I was so excited with each new change and upgrade that I made to my website. I decided that my whole website needed to be scraped and replaced. I purchased another all-on-one template that was html based and compatible with Frontpage. This way I could all of the work while learning in the process everything I needed to know to be grow my business, look more professional and overal be as successful as possible.
Below is a glimpse of the template that I choose and how it looks today after many, many hours of tweaking!
After being in the BPO business for less than 1 year doing BPO’s full time and real estate sales part-time, I knew that I had to write an eBook about BPO’s to help give other people in the business the same amazing, life changing opportunities that I had experienced. So, I started the project of writing my very first eBook.
I quickly learned all I needed to know about what an eBook was, how to create it and where to sell it. I also knew that I was a strong researcher and had a pretty good ability with putting together a resource guide that was straight to the point, put together well so that people could understand it easily and one that gave them the tools they needed to pursue doing the same things I did to be successful.
I put together my first draft that spanned and covered all of the details that someone would need to know to be successful in the BPO business. also intergrated a list of 120 BPO, Real Estate Owned and Asset Management companies. I had my work cut out for me, because I didn’t know exactly what I was getting myself into, but I did know that I had the ability to pull off putting together an amazing resource that would help other people as much as it has helped me.
Within a few weeks of compiling information, writing, editing and rewriting I put the 1st version of my BPO Manual up for sale.
When I first got started with my company, nicolesdreams eBooks I signed up with Godaddy.com and use one of their ready-made website templates. All I had to do with get in and change pictures, words and colors. It was pretty simple. I think that it really helped me by coming from a background of using Frontpage and creating basic websites. Little did I know back when I first got started making websites how far this skill would take me.
I am a professional blogger for three companies — www.motherhooodincorporated, www.realestateweblibrary.com and www.blogpoddrip.com . That’s right, I blog for money. Sometimes I blog for myself. Sometimes I blog as myself on someone else’s website, as an expert. But mostly I blog on other people’s websites as a ghost writer for the web site owner. Why would anyone want their blog written by a ghost writer, you ask? The real question is why wouldn’t they?
Blogging is a necessary part of today’s marketing strategy. It’s a daily opportunity to buzz the internet with very specific tag words designed to draw the inquisitive internet public directly to your website. The more traffic your website garners, the higher your rating on the search engines and the higher your rating, the more traffic you will receive. Imagine sending out a billboard to the universe everyday, reminding the world that you are in business. That’s what daily blogging does for your business.
Which begs the question – Why isn’t every savvy business person harnessing the power of the blog? In most cases it comes down to time. Who has the time to sit down and write a blog everyday? Really you don’t have to. Do you take the time to personally write all of your own advertising copy? No, you might choose to proofread it, but on the whole you have better things to do with your time than to write copy. So do my clients. That’s why they let me do the blogging for them.
Sometimes my clients send me articles or ideas they would like me to cover, but they leaving the writing, posting, tagging and pinging to me. I’m their blogging expert in the field. And the world is none the wiser. Take your website and your business to the next level, hire a professional blogger.
One of the questions we are frequently asked at Motherhood Incorporated, is that doesn’t blogging open up a can of worms? Many companies fear the reports from the outside. If you are truly intersted in communicating with your clients, potential clients and the public, blogging is a great way to gather opinions, get new ideas and give your public a chance to respond.
One of the features allowed on most blogs is the option to moderate or check comments before they are posted. This allows you to weed out offensive, slanderour or just rude comments. Allowing people to know that as a company that you are interested in them and interested in making a better product can have outstanding results.
Even having a company specific blog that is only viewable to employees can be a great way to improve on your internal customer service.
So our advice to you? Blog! It does a company good!
Many of you already read and subscribe to our blog, but when we asked a few of our staff at Motherhood Incorporated about blogs, many could not answer beyond — it’s stuff you read on the web. So I decided to put a few thoughts down about blogs, what they are and what they have in common.
A blog is a frequently updated, personal website featuring diary-type commentary and links to articles on other Web sites. Blogs can be used to share information or just comment on the world events. Blogs range from the personal to the political, and can focus on one narrow subject or a whole range of subjects.
Many blogs focus on a particular topic, such as parenting, relationships, sports or politics. Some are more eclectic, presenting links to all types of other sites and just a place for someone to express themselves – their likes and dislikes in a web form media. Others are more like personal journals, presenting the author’s daily life and thoughts.
Blogs usually have a few things in common:
A main content area with articles listed chronologically, newest on top.
Articles are often are organized into categories.
An archive of older articles.
A way for people to leave comments about the articles.
A list of links to other related sites, sometimes called a “blogroll”.
One or more “feeds” like RSS, Atom or RDF files.
What you choose to put on your blog is entirely up to you. You can use a blog offered free or you can design your own. What’s most important about a blog is that it is a reflection of you or your company.