by Sandra Beck, Motherhood Incorporated
If you are a creative, outgoing problem-solver, then Public Relations Consulting may be the work-at-home job for you. Public relations consultants build and maintain positive relationships with the public. Their clients include individuals, businesses, nonprofit organizations, government officials and agencies. Their responsibilities include writing press releases, speeches, and articles. They may also be responsible for arranging press conferences, and setting up speaking engagements. A college degree in public relations, journalism, advertising, or communication can be very helpful in this field.
You will need to set up your home office with basic communications equipment, such as a computer with access to the Internet, an email account, printer and fax machine. An online fax service may be a viable option for those who prefer not to invest in a fax machine and second phone line. A quick search of the Internet will turn up several providers.
A portfolio of previous work is key to finding employment in the public relations field. Include items such as published articles, television or radio programs, press releases and presentations in your portfolio. Build a portfolio by taking on a part-time internship or volunteering your services to a nonprofit organization. Joining a professional organization will help you gain contacts within the industry.
Certification can be beneficial to a career in public relations. Professional recognition as a certified public relations consultant will demonstrate your expertise, and your dedication to the field. Certification also helps you gain credibility with potential clients and employers. Both the Public Relations Society of America and the International Association of Business Communicators offer certification designations. Both of these organizations require candidates to have at least 5 years full-time work experience, in addition to a bachelor’s degree. Candidates must also successfully pass an examination to receive certification.
The public relations field is expected to grow more rapidly than most careers through 2016. Public relations consulting, when paired with a self-motivated, enthusiastic individual can be an outstanding career choice for the work-at-home mom.
(2008). The Occupational Outlook Handbook, 2008-09 Edition. Retrieved March 9, 2009 from the Bureau of Labor and Statistics Website: http://www.bls.gov/oco/ocos086.htm.