Denise Bosey is the busy mother of two lovely daughters, Kaylee 14 and Emily 7. She has been married to her husband Kenneth for 10 years. In addition to keeping up with her daughter’s busy schedule she works in the intensive care unit of one of the San Fernando Valley’s busiest trauma centers where her specialty is neurotrauma. She is also an clinical professor of nursing for a local community college, helping to shape the future of the next generation of nurses. She is hoping to start work on her master’s degree in nursing education and a nurse practitioner’s license in the near future.
Denise obtained her bachelors degree in nursing from San Diego State University in 1987 and has worked in a variety of different capacities since then. Her work includes neonatal intensive care, pediatric intensive care, home health (including a short stint in management), case management, telemetry, and adult intensive care unit and trauma nursing.
Denise enjoys spending time with her family and friends in her spare time. Her other hobbies include reading, swimming, walking, and bingo…an activity she enjoys doing with her mother, JoAnn.
Denise has branched out into blogging with the help of her 14 year old daughter. She has written blogs for Motherhood Incorporated. She assisted in researching and editing a book about blogging which was an informative and interesting adventure. This has inspired her to start work on a book of her own based on her experiences as a nurse, a project that has been on the back burner but never far from her thoughts for several years now.
Motherhood Talk Radio is powered by Motherhood Incorporated, bringing you the most powerful voice in women’s issues today. Motherhood Talk Radio airs on Toginet.com every Tuesday, 3 pm pst, 6 pm eastern.
Has your blog brought you a million dollar client this week? Powerful blogs have the ability to do that. How do write a powerful blog? Make the first sentence a question or a statement that you know your reader can’t resist. Go back and read the first sentence of this blog. It got your attention didn’t it? That is what your first sentence has to do. Grab your reader and say, “You don’t want to miss this!”
The title and first sentence are the most important factors in determining whether people will read your blog. Whether your blog comes up on a search engine or a blog reader service what will be displayed will be your title and your first 10-30 words, so make sure your words count!
Would you like for 1 million people to read your blog? It’s possible. It could even happen today. There are a great number of news services and news readers that troll the internet looking for interesting content to disseminate to their readers. Everyday your blog competes with billions of other blogs for a star studded position on one of these services. Does your Blog have the “Write Stuff” to get picked up? Let’s start with the title.
First of all have a title – and putting the date and the name of the weblog don’t count as a title! If we think of the title as part of a billboard that you are sending out to the universe then it seems obvious that we wouldn’t want to waste this opportunity on anything as mundane as the date.
Blog titles can be cute and clever, but make sure you don’t outsmart yourself. If people don’t understand it they are likely to pass it by. Try to include one or two keywords in your title, if you are an escrow company and escrow is what you are writing about, don’t be afraid to use the word escrow. A blog title should suggest content. You may be blogging as a way to market your business, but for the title focus on content driven info. For this blog I titled it “How to Title Your Blog”, in hopes that people who are interested in maximizing their blog time will find their way here. Part of marketing yourself on the internet is sharing your expertise, title your blogs to let readers know what you will be sharing.
Lastly, keep titles short. Different search engines and new readers accept a different number of characters, and you don’t want your title to be cut off right before a keyword.
Check back for more blog marketing tips. Next time I’ll be talking about your first sentence.
Imagine your ideal client sitting down at their computer and typing three words into a search engine. What three words would they be? Knowing the answer to that question can make a tremendous difference in your business and your life. As a professional blogger it is my business to find out those three words and to tag the blogs I write with those keywords consistently so the search engines know where to find my clients.
I find that a lot of new bloggers are familiar with Tags but have no idea how to maximize them so they create foot traffic back to their website. Failing to use tags properly is like putting a letter in a mailbox with no address on it. What are the chances that it is going to arrive in the proper place? Nil! It has to be properly addressed, so do blogs.
Blogs are a powerful tool, if you used properly. If your blog isn’t getting you the results you want maybe it’s time to examine how to blog properly. I’ll be writing more on this topic, stay tuned!
Realtors ask me all the time, “Do I really need to have a Blog?” I always envision the realtor in 1983 who said, “Do I really need a cell phone?” or the realtor in 1990 who said, “Do I really need to have a computer?” or the realtor in 1997 who said, “Do I really need to have a website?” It’s easier to see in hindsight how important each of these innovations has proved to be in the business of real estate. Can you imagine doing business with out a cell phone in today’s market? Of course not, it is a valuable tool that saves you time and money. It helps you to close a deal in a quicker more efficient way than how business was performed before the cell phone age.
Blogs are also an efficient tool that can save you time and money, and they can be instrumental in helping you to attract new clients.
Blogs perform three major functions for realtors if they are done correctly. Blogs can:
Raise your name and your business ranking on Google and other search engines.
Position you as an expert in your area of interest.
Provide prospective clients with the ability to “interview” you on a 24/7 basis.
The next generation of home buyers and sellers rely on the internet as their number one tool for research about subjects ranging from bubble gum to real estate. If you aren’t harnessing this tool to direct traffic to your door you are literally missing out on one of the greatest business revolutions of our lifetime. Don’t miss out on this incredibly power and inexpensive tool. Blog! It does a business good.