Did you know that is estimated that 25% of the world’s population is already on FaceBook? 25% – that includes children, people who don’t have computers, people who can’t read, and people who don’t even know what the internet is (Let’s face it we all know someone who just “doesn’t get the internet”) So if 25% of the world is on FaceBook it is safe to say=2 0there are plenty of potential customers for your business on FaceBook, enough that you simply can’t afford to miss this opportunity.
For those of you who are on FaceBook already you might be thinking, “I just opened a business; I don’t have time to be talking to high school friends on FaceBook!” It’s time for a little shift in your thinking. FaceBook is an opportunity to tell people about your business in a passive, non-intrusive way.
There are several different options; first there is the status bar. This is the bar that allows you to tell your friends what you are thinking, feeling or doing. Why not fill that with something positive about your business. “Jackie is…Thrilled about her new website for her miniature cupcake business.” Or “Rebecca just finished writing a 13 page business plan for h er client” It sounds ridiculous but people will ask questions, “Really, I didn’t know you knew how to write a business plan?” Now their question has gone out not only to your friends but also all of their friends. In all likelihood you have just told 300-500 people that you write business proposals or make cupcakes or whatever it is you do. For every person who comments on your status the number goes up.
Three weeks later if some one needs miniature cup cakes or help with a business proposal, do you think they would rather hire a friend or a friend of a friend – or try to find an unknown person? They would rather hire you. Even if you set yourself the goal of entering one positive comment about your business a week (which will take you less than 5 minutes) you will see positive results for your business.
Another great thing to do is import your Blog20into your facebook page – you’re taking the time to write the Blog, why not share it with your warm market, people who already know you are good at what you do?
Once you have mastered FaceBook and have a sizable number of friends, make a FaceBook page for your business, this is different than a regular FaceBook page. It allows you to have fans of your business instead of friends and gives you great ways to market your business on FaceBook!
Social Networking is a great way to utilize passive marketing. Search the web to see if there is a social network that is specifically geared toward your business. For instance Active Rain is a social network just for Realtors. Use your social networking; it’s fast, efficient and FREE!
To learn more about Starting Your Own Business, check out www.sandrabeck.com and www.motherhoodincorporated.com. You too can work from home, have time with your family and make a great living with what you already know!