Tag Archive | Starting Your Own Business

Social Networking – Social Networking and Your Small Business by Sandra Beck, Motherhood Incorporated

By Sandra Beck/ Motherhood Incorporated

 

 

When was the last time you were on FaceBook?  If you aren’t on FaceBook yet and you have started your own business you need to stop reading this Blog right now and go register yourself on FaceBook. Color caps and gerbera

 

Did you know that is estimated that 25% of the world’s population is already on FaceBook? 25% – that includes children, people who don’t have computers, people who can’t read, and people who don’t even know what the internet is (Let’s face it we all know someone who just “doesn’t get the internet”) So if 25% of the world is on FaceBook it is safe to say=2 0there are plenty of potential customers for your business on FaceBook, enough that you simply can’t afford to miss this opportunity.

 

For those of you who are on FaceBook already you might be thinking, “I just opened a business; I don’t have time to be talking to high school friends on FaceBook!”  It’s time for a little shift in your thinking.  FaceBook is an opportunity to tell people about your business in a passive, non-intrusive way. 

 

There are several different options; first there is the status bar.  This is the bar that allows you to tell your friends what you are thinking, feeling or doing.  Why not fill that with something positive about your business. “Jackie is…Thrilled about her new website for her miniature cupcake business.”  Or “Rebecca just finished writing a 13 page business plan for h er client” It sounds ridiculous but people will ask questions, “Really, I didn’t know you knew how to write a business plan?”  Now their question has gone out not only to your friends but also all of their friends.  In all likelihood you have just told 300-500 people that you write business proposals or make cupcakes or whatever it is you do.  For every person who comments on your status the number goes up.

 

Three weeks later if some one needs miniature cup cakes or help with a business proposal, do you think they would rather hire a friend or a friend of a friend – or try to find an unknown person?  They would rather hire you.  Even if you set yourself the goal of entering one positive comment about your business a week (which will take you less than 5 minutes) you will see positive results for your business.

 

Another great thing to do is import your Blog20into your facebook page – you’re taking the time to write the Blog, why not share it with your warm market, people who already know you are good at what you do?

 

Once you have mastered FaceBook and have a sizable number of friends, make a FaceBook page for your business, this is different than a regular FaceBook page.  It allows you to have fans of your business instead of friends and gives you great ways to market your business on FaceBook!

 

Social Networking is a great way to utilize passive marketing.  Search the web to see if there is a social network that is specifically geared toward your business.  For instance Active Rain is a social network just for Realtors.  Use your social networking; it’s fast, efficient and FREE!

 

To learn more about Starting Your Own Business, check out www.sandrabeck.com and www.motherhoodincorporated.com.  You too can work from home, have time with your family and make a great living with what you already know!

Social Networking – Social Networking and Your Small Business by Sandra Beck, Motherhood Incorporated

By Sandra Beck/ Motherhood Incorporated

  

When was the last time you were on FaceBook?  If you aren’t on FaceBook yet and you have started your own business you need to stop reading this Blog right now and go register yourself on FaceBook. 

 

Did you know that is estimated that 25% of the world’s population is already on FaceBook? 25% – that includes children, people who don’t have computers, people who can’t read, and people who don’t even know what the internet is (Let’s face it we all know someone who just “doesn’t get the internet”) So if 25% of the world is on FaceBook it is safe to say=2 0there are plenty of potential customers for your business on FaceBook, enough that you simply can’t afford to miss this opportunity.violets

 

For those of you who are on FaceBook already you might be thinking, “I just opened a business; I don’t have time to be talking to high school friends on FaceBook!”  It’s time for a little shift in your thinking.  FaceBook is an opportunity to tell people about your business in a passive, non-intrusive way. 

 

There are several different options; first there is the status bar.  This is the bar that allows you to tell your friends what you are thinking, feeling or doing.  Why not fill that with something positive about your business. “Jackie is…Thrilled about her new website for her miniature cupcake business.”  Or “Rebecca just finished writing a 13 page business plan for h er client” It sounds ridiculous but people will ask questions, “Really, I didn’t know you knew how to write a business plan?”  Now their question has gone out not only to your friends but also all of their friends.  In all likelihood you have just told 300-500 people that you write business proposals or make cupcakes or whatever it is you do.  For every person who comments on your status the number goes up.

 

Three weeks later if some one needs miniature cup cakes or help with a business proposal, do you think they would rather hire a friend or a friend of a friend – or try to find an unknown person?  They would rather hire you.  Even if you set yourself the goal of entering one positive comment about your business a week (which will take you less than 5 minutes) you will see positive results for your business.

 

Another great thing to do is import your Blog20into your facebook page – you’re taking the time to write the Blog, why not share it with your warm market, people who already know you are good at what you do?

 

Once you have mastered FaceBook and have a sizable number of friends, make a FaceBook page for your business, this is different than a regular FaceBook page.  It allows you to have fans of your business instead of friends and gives you great ways to market your business on FaceBook!

 

Social Networking is a great way to utilize passive marketing.  Search the web to see if there is a social network that is specifically geared toward your business.  For instance Active Rain is a social network just for Realtors.  Use your social networking; it’s fast, efficient and FREE!

 

To learn more about Starting Your Own Business, check out www.sandrabeck.com and www.motherhoodincorporated.com.  You too can work from home, have time with your family and make a great living with what you already know!

Career Focus: Work at Home as a Graphic Designer

Do you have an artistic eye?  Are you comfortable with computers? You could work at home as a graphic designer.  The Bureau of Labor Statistics reports the average income for graphic designers as $45,000 per year.  With the option of enjoying the flexible work hours of a home office environment, this is a career worth looking into. 

flowergarden

The Technology

 

At a minimum, you will need to equip your home office with a computer, printer and design software.  Most entry-level positions require at least an associate degree, with a bachelor’s degree preferred. 

 

Getting Started

 

The key to success as a graphic designer is a killer portfolio.  The best way to build a portfolio is to get busy working.  That may seem intimidating if you have little or no experience, but there are plenty of opportunities out there if you are willing to do a little pro bono work.  Many nonprofit organizations looking for graphic designers, and free is the right price.  Idealist.org lists open paid and volunteer positions within the nonprofit sector.  Gaining much needed career skills is even more fun when you are assisting a worthy cause. 

 

Choosing a Niche

 

Once you have built an impressive resumé, you may find it beneficial to choose a niche or specialty.    Choose an area of expertise based on your strengths and interests.  Specializing will help you gain credibility with your clients.   Here are a few graphic design specialties to consider:

 

– Advertising / Commercial Designer

 

– Animator

 

– Desktop Publisher

 

– Illustrator

Starting a Small Business-Doing Your Research by Sandra Beck, Motherhood Incorporated

By Sandra Beck/ Motherhood Incorporated

 

When you are getting ready to start your own business doing your research is the single most important thing you can do to prevent failure.  Before you commit a single dollar to your new business make sure you become an expert in everything to do with your business.  Find out who and what your competition is. Is there a market for your product or service?  Is the market already saturated with other businesses that are already fulfilling the needs of your target client? What do you have to offer that is unique?Balloons

 

What is the price point for your service or product?  Are you able to sell at that price and still recoup a reasonable profit beyond your overhead costs?  How much volume is required in order for you to make the funds necessary in order for you to survive?  Are you capable of creating that volume or do you need to hire additional employees?  How skilled do your employees need to be, what wage are those types of workers getting in today’s market?  Is your business something you can start part time while you continue to work your current job?  Can you effectively hire employees to work for your business while you continue to work your job?

 

When starting a business you want to think outside of the box, but you don’t want to have to reinvent the wheel.  Is anyone doing what you want to do in a different market?

When possible try to put yourself in a position to have a working knowledge of the business you want to start before committing to it.  If you want to open a window washing business that specializes in tall buildings take the time to visit a nearby city and observe a successful window washer as they go through their day.  Don’t stalk them…call them and ask them if you can observe them, if your markets are far enough apart they may be willing to let you pick their brain.  Take advantage of it!

 

Research everything you possibly can about your prospective business and you will save yourself time, money and heart ache, not to mention energy.  In the next Article we will discuss formulating a business plan.

 

To learn more about Starting Your Own Business, check out www.sandrabeck.com and www.motherhoodincorporated.com.  You too can work from home, have time with your family and make a great living with what you already know!

Starting a Small Business- Doing Your Research by Sandra Beck, Motherhood Incorporated

 By Sandra Beck/ Motherhood Incorporated

 

When you are getting ready to start your own business doing your research is the single most important thing you can do to prevent failure.  Before you commit a single dollar to your new business make sure you become an expert in everything to do with your business.  Find out who and what your competition is. Is there a market for your product or service?  Is the market already saturated with other businesses that are already fulfilling the needs of your target client? What do you have to offer that is unique?Balloons

 

What is the price point for your service or product?  Are you able to sell at that price and still recoup a reasonable profit beyond your overhead costs?  How much volume is required in order for you to make the funds necessary in order for you to survive?  Are you capable of creating that volume or do you need to hire additional employees?  How skilled do your employees need to be, what wage are those types of workers getting in today’s market?  Is your business something you can start part time while you continue to work your current job?  Can you effectively hire employees to work for your business while you continue to work your job?

 

When starting a business you want to think outside of the box, but you don’t want to have to reinvent the wheel.  Is anyone doing what you want to do in a different market?

When possible try to put yourself in a position to have a working knowledge of the business you want to start before committing to it.  If you want to open a window washing business that specializes in tall buildings take the time to visit a nearby city and observe a successful window washer as they go through their day.  Don’t stalk them…call them and ask them if you can observe them, if your markets are far enough apart they may be willing to let you pick their brain.  Take advantage of it!

 

Research everything you possibly can about your prospective business and you will save yourself time, money and heart ache, not to mention energy.  In the next Article we will discuss formulating a business plan.

 

To learn more about Starting Your Own Business, check out www.sandrabeck.com and www.motherhoodincorporated.com.  You too can work from home, have time with your family and make a great living with what you already know!