Stop Chasing Clients: Let them come to you by Tia Peterson/All American Admin

Ever feel like you’re in a race against the competition for clients? Let me tell you this: constantly hounding them for their business is not the way to go.

But there are three sure-fire things you can do to set up shop so that clients are coming to YOU instead of you running after them all the time.

1. ASK FOR IT. It may seem like the simplest, silliest thing to mention here, but I cannot emphasize enough how important it is for your marketing materials (including website and blog) to include a “call to action.” It’s OK to assume that your visitors and prospective clients want to know how to get in touch with you. So, help them out by telling them how to do it! You’ll notice that on every main page of my website, I include a call to action near the bottom. On every single page.
2. DO A GOOD JOB. Another very simple (well, maybe not always) thing to do. This is not rocket science. If you do a good job, your clients will come back to you. You don’t even need a fancy shopping cart with autoresponders and all that jazz. Just be your amazingly fabulous self, do a great job, and you’ve locked in a client for life. Yes, it’s great to keep up with your clients to remind them that you’re still around, but you don’t need to chase them down with sales and discounts. In fact, your repeat clients will pay for you at a premium because they understand from experience how valuable you are.
3. CLEARLY EXPLAIN WHAT YOU DO. Even I am guilty of not clearly explaining what I do, which is why I’m in the process of creating clear-cut proposals for each of my services and they will be available for prospective clients to download when they visit my services page. If your services are outlined clearly enough, clients will know what you do and won’t click away out of frustration, boredom or disinterest. If they need something you provide, they will contact you.

A fourth, bonus sure-fire way to get clients coming to you is to make sure you are easy to contact. Don’t be elusive. If you’re a virtual assistant, at least include an email address. But, including an actual contact form is best.

If you don’t have a contact form, download the freecontactform.com’s .zip file and get to work. You’ll need a webhost that supports .php (and not all plans do – don’t assume this – that’s why I like siteground).

Try these out! They work for me.

Cheers,

Tia
All American Admin

This article was re-posted here. Read the article as originally submitted here.